Now more than ever, consumers are using mobile devices on their paths to
purchase. Eighty-two percent of smartphone users use their devices to
research products More important, Google is
now penalizing sites that aren’t mobile-friendly in mobile search
results. (Use Google’s mobile-friendly test to see if your site makes
the grade.)
Bottom line: Your business needs to serve up a mobile-friendly
experience, whether the customer is on an iPad, an Android
smartphone or a Windows tablet. Use responsive design to ensure
customers get the best possible website experience and can easily
search, browse and buy on their devices.
5 Top Consumer Behaviors
1. Research
2. Compare products/prices
3. Get mobile coupons
4. Input information easily
5. Feel confident their data is safe
