What is Systems Thinking?
The term “systems thinking” was coined by Barry Richmond in 1987. According to Richmond, “Systems thinking is the art and science of making reliable inferences about behavior by developing an increasingly deep understanding of underlying structure.” In The Fifth Discipline Fieldbook, author Peter Senge states, “Systems thinking [is] a way of thinking about, and a […]
BEYOND THE MONEY
Perhaps you were initially attracted to your industry because you saw it as a way to generate a supplemental 1 income stream. Maybe you had a desire to make life a bit easier for yourself and your family by earning an extra few hundred or a few thousand dollars more each month. Maybe you were […]
BUSINESS PROCESSES TO CREATE INFRASTRUCTURE
A business process is a set of tasks or activities that produce desired outcomes. Every process is triggered by some event, such as receiving a customer order or recognizing the need to increase inventory. The columns in the figure represent different parts, or functional areas, within an organization, such as sales, warehouse, manufacturing, and accounting. […]
Experience Design For Business
Experience Design For Business The growth of experiential marketing spawned a global creative Renaissance and, as a result, a new design discipline formed: experience design. Experience design represents the consolidation of a dozen design silos (including architecture, industrial design, theatrical design, and graphic design) into a single creative platform. The first mainstream multi-disciplinary creative format, […]
PLATFORM DEVELOPMENT—BRAND DESIGN AND STRATEGY
Phase One is all about developing a solid platform on which you can build your brand and market your business. It requires defining, articulating, and declaring your brand and then translating that into places (online and off) where people can effectively engage with your business. That probably doesn’t come as news to you; however, if […]
THE LAW OF QUALITY
Quality is important, but brands are not built by quality alone. What is quality? Everybody thinks they can tell a high-quality product from a low-quality one, but in reality things are not always so obvious. Does a Rolex keep better time than a Timex? Are you sure? Does a Leica take better pictures than a […]
THE LAW OF COLOR
A brand should use a color that is the opposite of its major competitor’s. Another way to make a brand distinctive is with color. But color is not an easy attribute to work with. There are thousands of words to choose from in order to create a unique name, but only a handful of colors. […]
Step 1: VISIONING – ESTABLISH YOUR REASONS FOR STARTING YOUR BUSINESS; CREATE A COMPELLING VISION
Vision is the ability to hear music in the future. Belief is the ability to dance to it now. Most people who become Business owners in their industry are initially attracted for very specific and personal reasons why they got started. Of course, one of the most common reasons involves money—and all of the wonderful […]
PROTECTING PERSONAL INFORMATION – A Guide for Business- 1. TAKE STOCK
TAKE STOCK.Know what personal information you have in your files and on your computers.Effective data security starts with assessing what information you have and identifying who has access to it. Understanding how personal information moves into, through, and out of your business and who has—or could have—access to it is essential to assessing security vulnerabilities. […]
Step 5: Make Your Website Mobile-Friendly
Now more than ever, consumers are using mobile devices on their paths to purchase. Eighty-two percent of smartphone users use their devices to research products More important, Google is now penalizing sites that aren’t mobile-friendly in mobile search results. (Use Google’s mobile-friendly test to see if your site makes the grade.) Bottom line: Your business […]
